SF MOMA Mailer

One of my final projects for the semester included a mailer for the SFMOMA. It was a front and back mailer with information regarding the upcoming shows (I believe the information is real). Some of the requirements included using a logo redesign, informative tiering (of course), and images. Design was left to the imagination of the student. Due to the size of the final (18×24), I decided right away that I would make mine strictly B&W – with no image (admittedly, it was a requirement that I chose to ignore). I got some grief from my peers about this, but working within my imposed restrictions was harder than they probably think it was. Despite it’s lack of color and imagery, I thought I did a pretty decent job – I actually might slip it into my portfolio. Let me know what you think!




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Hi, I’m Eric and I created this site to document and share my design process and finished products. If there’s anything you like (or dislike), leave me a comment or send me an email at designby31216 at gmail dot com. Thanks for stopping by and enjoy the show!

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IllType.com. My sister site featuring illustration and typography.



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