This project involved updating the SFMOMA logo and creation of an 18”x24” fold out mailer for an upcoming show. For the logo, I wanted to retain the look and feel of the current brand, so I kept it linear and used a sans serif font.
Earlier ideas played to the large “O” window located in front of the museum.
For the poster/mailer, since the logo was a prominent characteristic on the informational side, I attempted to utilize that look and feel throughout. Here is the back.
And the front.
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