Identity and print collateral proposal for a premium tequila bar. Since premium tequilas are intended to be enjoyed neat, I chose to use minimal graphic treatments and focus simply on the tequila by use of the bar name and the agave plant. The final product included a menu, table tent, matchbox, and business cards.
The overall look and feel was influenced by the perceived classiness of both a top hat and black tie affair.
A spread of one of the menu pages.
And here are some sketches from the initial conceptual phase.
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